Strategic Play
Learn the One Skill Most Marketers Are Missing: Brand Community Strategy
Learning From Recreation, a course to design a community for any new or existing brand
Learn customer engagement in real time from leading, recreation-based brand communities
How It Works
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1. Enroll In Course
The world has changed. Have your skills kept up? Leading recreation-based brands foster digital and physical communities to grow. Learn how they do it.
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2. Learn The Strategy
You will have the option to add Brand Engagement Libraries, resources that allow you to learn from recreation-based brand communities, in real time.
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3. Apply New Skill
You’ve completed the course, and proven you have a growth mindset. Now you’re ready to modernize any brand with the power of community. Be a change maker.
· Learn From Actual Brands
· Learn From Actual Brands
· Go At Your Own Pace
· Go At Your Own Pace
· Increase Brand Engagement
· Increase Brand Engagement
Why the Name For Recreation?
Perfect Examples
Recreation-based brand communities naturally inspire creativity and emotional connection, making them powerful learning tools. We offer a digital-first course—Learning From Recreation—with the option to add Brand Engagement Libraries (BELs) for learning engagement methods from leading, recreation-based brand communities in real time. Only interested in BELs? We offer that option too, knowing that these brand engagement methods can be applied to any brand.
Learning Resources
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We have researched, verified, and compiled all web links and descriptions into one online resource, allowing you to easily navigate the various channels and methods brands leverage recreation to craft meaning, shape customer experiences, and build loyal followings in real-time.
Brand Engagement Library (BEL) Example
You Play a Key Role in This Course
Role-Based Learning Model
Tasks are assigned in each lesson of our Learning From Recreation course, as you play the role of a brand community strategist and learn the tools to turn customers into active brand advocates. Take it a step further by adding our Brand Engagement Library, and you'll witness how actual brands build engaged communities that drive loyalty, growth, and long-term impact—giving you a modern, strategic edge in a crowded market.
Learning From Recreation
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Module 1: Foundations of Brand Community Strategy
Module 2: Crafting a Community-Driven Brand Story
Module 3: Designing Member Benefits & Participation Paths
Module 4: Digital Infrastructure & Tools
Module 5: Experiential Design & In-Person Activation
Module 6: Measurement, Growth & Sustainability
Sample Lesson
Supporting Brands in Local Communities
Where Theoretical Meets Practical
We believe in the power of in-person experiences, a belief that fuels our commitment to brand communities. We're developing pop-up challenges, inspired by hackathons, that bridge theory and real-world application. These events will help local brands explore modern strategies for engagement, while giving marketers like you the context, urgency, and structure to apply what you've learned in a real brand setting.
What Do You Consider Yourself
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Be among other marketers who will help a local brand create a brand community over a weekend. Sounds impossible, but doable. Are you up for the challenge?
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We are looking for Community Residents like you, volunteers who are interested in hosting pop-up challenges and into connecting a community of marketers in your city.
If you find yourself having a passion for creativity, community, and brands, becoming a Community Resident is right up your alley.
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Do you have a local brand looking for support in developing a brand community strategy? Join the waitlist as marketers in your area come together to help you strategize.
Helping Local Brands
Frequently Asked Questions
The Right Fit
We know marketers have unique goals and challenges. Below, you’ll find answers to some of the most common questions about the services we offer. Still have a question? Ask it in our form.
Questions
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Our role-based learning model allows marketers to simulate the role of a brand community strategist—allowing you to apply the theory you have learned into practice. It’s an experiential approach that helps you develop strategic thinking and confidence in your newly adopted skillset.
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Traditional coursework often stays theoretical. Our model bridges that gap by simulating the role of a brand community strategist, learning from brands that leverage recreation as a strategy, and a framework that is applicable to a brand in any industry. You don't just memorize—you analyze and strategize.
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Recreation-based brands communties naturally spark creativity and emotional connection, making them powerful tools for learning. You gain essential skills by learning to build brand communities, marketing to values-driven audiences, and aligning products with purpose.