Recreation-Based
Helping Marketers Upskill Their Strategy by Learning from Leading, Recreation-Based Brand Communities
Keep Choosing Fulfillment
Recreational Nature
While some are fortunate to find fulfillment through recreation early in life, many of us eventually shift toward seeking validation as we grow older. Leading brands have learned to tap into our recreational nature—the innate tendency to pursue and participate in leisure activities that bring fulfillment— by fostering communities around meaningful social experiences, not just products.
Regardless of the brand you represent—whether recreation-based or otherwise—our course helps you to think like modern marketers who will craft ideas that resonate, develop ways to foster belonging, and shape the brands of the future.
As for the little guy in the picture? That’s our founder, who uses it as a reminder to keep choosing fulfillment over validation.
Founder Story
Pura Vida
What began as a simple hobby soon revealed itself as a true calling. In 2022, Andre saw travel as a way to explore the world— a form of recreation. But everything changed when he booked a month-long stay with a hospitality brand in Costa Rica. A brand with a global presence that brought digital nomads together. It was there he discovered something far deeper: Brand community.
Moved by this sense of belonging, he began hosting in-person gatherings such as The Light Bulb Club across Latin America with the brand for over two years, helping cultivate meaningful connections among travelers who, like him, craved more than just a place to stay. But then, without warning, the brand dissolved into bankruptcy — and with it, the vibrant community.
Rather than let that spirit fade, For Recreation was born, helping marketers learn brand community strategy as a skillset that can be used to design lasting communities within the brands they represent.